Brightening - whipped berry face scrub

Curcumin is 10x more potent than Vitamin C in reducing melanin generation.

Curcumin significantly reduces excess melanin by downregulating tyrosinase activity and pigment production in melanocytes.

Indian skin has hyper-reactive melanin. Multiple triggers like sun, heat, and inflammation overstimulate melanin production, leading to pigmentation and dark spots.

Curcumin is 10x more potent than vitamin C in reducing melanin transfer into the skin layers

Curcumin reduces the melanin content in the skin cells by inhibiting its transfer from melanocytes to keratinocytes by 90%

Indian skin has higher levels of dark colored eumelanin. Curcumin reduces the transfer of eumelanin in the upper layers of skin which is as important as melanin generation

Curcumin is 5x and 7x more potent than Green Tea & Glutathione in reducing oxidative stress.

DPPH studies & trolox studies showed superior anti-oxidative potency & ROS neutralization potency of Curcumin over green tea and glutathione

Oxidation in the skin caused by UV pollution and stress not only generates higher melanin but also darkens it which is why anti-oxidation becomes a critical pathway to reduce pigmentation.

Curcumin is 5x & 2.5x more than Niacinamide and Vitamin E in reducing inflammation within skin layers

Curcumin cell line studies showed better efficacy by reducing inflammation markers like IL6 & IL1 compared to Niacinamide & Vitamin E

Indian skin has higher baseline inflammation & everyday inflammation triggers like UV, Acne, Heat & pollution triggers higher pigmentation in the Indian skin

Curcumin is 2x more potent than Vitamin C in skin renewal

Curcumin is 50% better in generating elastin and collagen compared to Vitamin C

Indian skin has higher levels of reactive melanin. The faster renewal of skin reduces the melanin content leading to skin brightening

Curcumin reduces skin pigmentation by 66%

Curcumin reduces the enzyme - MSH (melanin stimulating hormone) responsible for melanin by 66% in cell line studies

Indian skin has hyper reactive melanin. Multiple triggers like Sun, Heat, inflammation over simulate melanin production leading to pigmentation & dark spots

Curcumin is 22x more potent than Kojic acid in skin brightening

Curcumin needs 22 times less amounts than Kojic acid in inhibition of the key enzyme that produces the pigment, as seen in comparative tyrosinase inhibition graph

Indian skin has hyper reactive melanin. Multiple triggers like Sun, Heat, inflammation over simulate melanin production leading to pigmentation & dark spots

Curcumin is 16x more potent than Hydroquinone in reducing skin pigmentation

0.06% curcumin gives equivalent pigment reduction results to that of 100% Hydroquinone

Indian skin has higher levels of eumelanin (darker melanin) skin pigmentation is caused due to melanin generation and melanin transfer which are inhibited by curcumin unlike hydroquinone